Moments of wonder sparkling shopping experiences

In the pulsating heart of the city of Vienna, between Kärntner Straße, Marco-d’Aviano-Gasse and Neuer Markt, the new inspirational centre of the Swarovski brand is currently emerging. A magical place, which will seduce you into a fantastic sparkling world across three floors, starting on 2 December 2009.

Responsibility for the architectural design of this extraordinary building falls to Tyrolean architects Hanno Schlögl and Daniel Süß. André Heller, who also created the Swarovski Crystal Worlds in Wattens, is the artistic advisor for Swarovski Wien, while the dazzling “cubes” will house installations by renowned designers and artists such as Belgian artist Arne Quinze. Get ready for a very special sparkling shopping experience!